DRAFT CO.
DRAFT CO. is an independent, Hong Kong-based agency specialising in content curation, creative copywriting, and high-quality translation.
Our team of creatives brings together deep expertise in lifestyle media, editorial storytelling, and digital marketing to deliver content that is engaging, on-brand, and aligned with the highest journalistic standards—all with a hands-on, story-first approach.
From book publishing and print premiums to dynamic social media content, we work across the worlds of design, art, architecture, culture, hospitality, and lifestyle. By blending strategic thinking with creative execution and professional integrity, we reimagine how culture and lifestyle stories are told.
“Every great story begins with a DRAFT.”
Let us write your next great story—making the content creation journey seamless, collaborative, and creatively fulfilling from the very first draft.
MEET THE TEAM
CONTENT DIRECTOR
Elise Yau
Trained as a journalist, Elise is a sharp editor and versatile writer with a proven track record of launching and leading both digital and print projects for top-tier media outlets. Her specialties include design, culture and lifestyle writing, in-depth research, and communication consultancy.
CREATIVE PARTNER
Emmy so
Independent journalist who writes extensively on art and culture, lifestyle and luxury topics; now spending her time both in Hong Kong and Paris, covering what is new in the continent and bring it back to the readers in the Asian market.
ENGLISH EDITOR
STEVEN
OBROVAC
A Canadian based in Hong Kong, Steven is a former editor of Perspective magazine and has more than two decades of experience writing and editing articles, magazines, posts and books on everything from architecture and design to art and brand marketing.