DRAFT CO.
DRAFT CO. is a boutique agency that offers customised content solutions. We are an independent, Hong Kong-based creative studio specialising in high-concept content curation, narrative copywriting, and nuanced translation.
Formed by a collective of specialists with deep roots in lifestyle media and digital strategy, we bridge the gap between rigorous journalistic standards and the fluid demands of the modern audience. At our core, we are storytellers; we believe in a hands-on approach that treats every project as a bespoke piece of craft.
From collectible books and premium print to immersive social narratives, we cover the spectrum of design, art, culture and hospitality. By merging strategic intent with creative soul, we reimagine how culture is communicated—always with a commitment to excellence and editorial ethics.
“Every great story begins with a DRAFT.”
Let us write your next great story—making the content creation journey seamless, collaborative, and creatively fulfilling from the very first draft.
MEET THE TEAM
CONTENT DIRECTOR
Elise Yau
Trained as a journalist, Elise is a sharp editor and versatile writer with a proven track record of launching and leading both digital and print projects for top-tier media outlets. Her specialties include design, culture and lifestyle writing, in-depth research, and communication consultancy.
CREATIVE PARTNER
Emmy so
Independent journalist who writes extensively on art and culture, lifestyle and luxury topics; now spending her time both in Hong Kong and Paris, covering what is new in the continent and bring it back to the readers in the Asian market.
ENGLISH EDITOR
STEVEN
OBROVAC
A Canadian based in Hong Kong, Steven is a former editor of Perspective magazine and has more than two decades of experience writing and editing articles, magazines, posts and books on everything from architecture and design to art and brand marketing.