Creative writing for Zhang Yadong's micro film for Audi. Zhang is a celebrated music producer in Mainland China and Audi's brand ambassador. The aim is to capture the abstract emotions in the film with a precise and poetic monologue.
Audi commissioned their brand ambassadors to make micro films, a popular form of soft advertising in Chinese social media. Zhang's film has received more than 3.5 million views within 3 days. Creative writing is the perfect complement to film, helping further bring the message across.