Chengdu IFS
Chengdu IFS

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Chengdu IFS
Chengdu IFS

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Brand Book

2016

Commissioned by LWK & Partners, this luxurious coffee-table book conceptualises the splendour of Chengdu IFS, a new landmark in the heart of Western China which embraces the city's cultural and historical richness, economic prosperity, aesthetic and engineering excellence all in one. Using "mirror" as the overarching motif that runs through the entire narration, we orchestrated the whole production, including its editorial direction, bilingual copywriting, photo direction and post-production. 

 

 

Photo credit: Double M Workshop