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Creative Solution



As the designated social media agency for deTour 2019, DRAFT CO. was responsible for the strategic planning and execution of a social media management service spanning Facebook, Instagram, Youtube and Google, for the annual design festival of Hong Kong.


The three-month campaign involved strategic planning, pre-event promotion, event monitoring and contingency management. Through creative video production, bilingual copywriting, artwork designs and advertising placement, the target was to create an online buzz among the local design community and secure attendance at offline events.


*deTour 2019 was cancelled in mid-November 2019 due to social unrest. 

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